PPC Strategy Lead

  • £36000 - £50000 per annum
  • Full Time
  • Merseyside
  • Marketing
  • 03/09/2025
  • Office Support
  • BBBH9694
  • PPC Strategy Lead
  • Permanent
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At Adaptable Recruitment we have an Exciting Opportunity for a PPC Lead to join an established high-performing Digital Marketing Agency in the Merseyside area

Salary: up to £50,000 depending on experience
Experience needed: 5+ Years in Paid Media Strategy
Working hours: Fully office based - Hybrid option once established
Holidays: 25 days holiday plus bank


Main Responsibilities to include:

High-Value Account Leadership

  • Take full ownership of high-spend, complex paid media accounts.
  • Manage budgets, forecasting, and ROI optimisation with complete autonomy.
  • Use data to anticipate trends and guide strategic decision-making.

Strategic Planning & Forecasting

  • Develop and execute PPC strategies aligned with broader business goals.
  • Produce accurate forecasts and communicate impact clearly to stakeholders.
  • Turn client objectives into actionable plans that drive tangible outcomes.

Integrated Channel Collaboration

  • Align PPC with SEO, paid social, CRO, and creative teams to deliver unified campaigns.
  • Lead client relationships with a strategic, multi-channel mindset.
  • Confidently manage tracking, attribution, and reporting integrations.

Performance Reporting & Commercial Insight

  • Deliver commercially-focused reporting that demonstrates ROAS, CPA, LTV and conversion improvements.
  • Leverage platforms like GA4, CRM tools, and attribution models to showcase performance.
  • Create clear, insightful reports that influence client strategy and retention.

Client Relationship Management

  • Build and maintain senior client partnerships through regular reviews and strategic planning.
  • Proactively identify opportunities to grow accounts and strengthen retention.
  • Position PPC as a core driver of commercial success for every client.

Innovation & Testing Leadership

  • Stay ahead of PPC trends, emerging platforms, and tools.
  • Develop and implement strategic testing frameworks (segmentation, funnel mapping, automation).
  • Share insights and innovations through internal sessions or external events.

Pitching & New Business

  • Lead PPC audits, strategic proposals, and pitch presentations.
  • Provide high-level strategic input on integrated marketing campaigns.
  • Present confidently to senior client stakeholders and boards.

Team Leadership & Process Ownership

  • Delegate effectively to ensure balanced workloads and consistent quality.
  • Develop clear, scalable processes to support long-term client success.
  • Act as a trusted advisor across the business, driving innovation and team excellence.

The ideal Candidate:

  • 5+ years' experience in PPC strategy and execution.
  • Strong background managing large budgets and delivering against commercial KPIs.
  • Expert in platforms such as Google Ads, Microsoft Ads, GA4, and major attribution tools.
  • Comfortable leading conversations with senior stakeholders and presenting strategic direction.
  • Passion for performance marketing and a continuous improvement mindset.

Apply for this position