PPC Strategy Lead
- £36000 - £50000 per annum
- Full Time
- Merseyside
- Marketing
- 03/09/2025
- Office Support
- BBBH9694
- PPC Strategy Lead
- Permanent
At Adaptable Recruitment we have an Exciting Opportunity for a PPC Lead to join an established high-performing Digital Marketing Agency in the Merseyside area
Salary: up to £50,000 depending on experience
Experience needed: 5+ Years in Paid Media Strategy
Working hours: Fully office based - Hybrid option once established
Holidays: 25 days holiday plus bank
Main Responsibilities to include:
High-Value Account Leadership
- Take full ownership of high-spend, complex paid media accounts.
- Manage budgets, forecasting, and ROI optimisation with complete autonomy.
- Use data to anticipate trends and guide strategic decision-making.
Strategic Planning & Forecasting
- Develop and execute PPC strategies aligned with broader business goals.
- Produce accurate forecasts and communicate impact clearly to stakeholders.
- Turn client objectives into actionable plans that drive tangible outcomes.
Integrated Channel Collaboration
- Align PPC with SEO, paid social, CRO, and creative teams to deliver unified campaigns.
- Lead client relationships with a strategic, multi-channel mindset.
- Confidently manage tracking, attribution, and reporting integrations.
Performance Reporting & Commercial Insight
- Deliver commercially-focused reporting that demonstrates ROAS, CPA, LTV and conversion improvements.
- Leverage platforms like GA4, CRM tools, and attribution models to showcase performance.
- Create clear, insightful reports that influence client strategy and retention.
Client Relationship Management
- Build and maintain senior client partnerships through regular reviews and strategic planning.
- Proactively identify opportunities to grow accounts and strengthen retention.
- Position PPC as a core driver of commercial success for every client.
Innovation & Testing Leadership
- Stay ahead of PPC trends, emerging platforms, and tools.
- Develop and implement strategic testing frameworks (segmentation, funnel mapping, automation).
- Share insights and innovations through internal sessions or external events.
Pitching & New Business
- Lead PPC audits, strategic proposals, and pitch presentations.
- Provide high-level strategic input on integrated marketing campaigns.
- Present confidently to senior client stakeholders and boards.
Team Leadership & Process Ownership
- Delegate effectively to ensure balanced workloads and consistent quality.
- Develop clear, scalable processes to support long-term client success.
- Act as a trusted advisor across the business, driving innovation and team excellence.
The ideal Candidate:
- 5+ years' experience in PPC strategy and execution.
- Strong background managing large budgets and delivering against commercial KPIs.
- Expert in platforms such as Google Ads, Microsoft Ads, GA4, and major attribution tools.
- Comfortable leading conversations with senior stakeholders and presenting strategic direction.
- Passion for performance marketing and a continuous improvement mindset.
